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C&T Design and Equipment Company

Project Overview:

Type:
Creative Design and Complex Website Development
Agency:
MP Web Services
Website:
http://www.c-tdesign.com
Industries:
Food Service Equipment, Commercial Kitchen Design, Engineering and Installation
Location:
Indianapolis, Indiana
Solution Overview

Complex website leverages datastores to easily manage 22 offices, video solution pages, an interactive map, and a projects for 15 industries.

CMS Features
  • Database-driven content for videos, offices, testimonials, and clients
  • Kitchen solutions management and promotional pop-ups (video, project, photo management)
  • Highcharts map integration
  • Personalized location management with unique services, projects, and news for 22 offices
  • Automatic image compression / optimization
Services
  • Website and Digital Strategy
  • Responsive Website Design
  • Search Engine Optimization (SEO)
  • Web Content Management (CMS)
  • Social and content marketing
Marketpath Results

Results

Change within 6 months of new site vs. previous year

  • 254 Keywords Rank on Page 1 of Google or Bing
  • New users up 16%
  • Site traffic and pageviews up 14%

Flexible Portfolio - The new site allows the creation of a featured project once, with the flexibility of featuring it throughout the site, on various pages.

Regional Marketing - Branch landing pages were a must-have to grow regional visibility, while allowing branch marketing flexibility.

Map & Search Functionality - An interactive map was developed that allows prospects to easily find sales resources, relevant projects, and resources by state or city, as well as by industry or product type.

Working with Marketpath exceeded our expectations. The flexibility of their software is a major reason why we selected Marketpath. The platform is very powerful, but at the same time simple to use, allowing us to grow our site and add more value for our customers over time.

- Gawain Guy - Co-Owner, C&T Design and Equipment