social
Marketing Stat of the Month: Blogs vs. Ads

Did you know 70% of consumers learn about a company through their blog rather than ads

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Marketing Stat of the Month: Paid Search Results vs. Organic Search (SEO) Listings

Did you know 70-80% of people ignore paid search results, skipping past them to the organic search listings? What are the implications for your SEO and digital strategy?

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Blogging - Is it worth it?

As a small business, companies worry about having the time to create successful blog content. They also worry about the frequency of blogging. While the fears our clients have are legitimate concerns, the positives of blogging far outweigh the negatives. I am here to share a few statistics that will convince you that blogging is a necessity for your website.

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Why Blog? Statistics Show the Benefits

Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.

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Proprietary vs. Open Source CMS: Part 2 of 3

In the previous article, I laid out for you what open source CMS and proprietary CMS software is. In this article, we'll get further in depth into open source CMS detailing the benefits and drawbacks of the system. 

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Marketpath's Visibility, Engagement, and Conversion Funnel

Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind these has not. Let's dive into each and learn how building a fundamental understanding of each phase can help you become a better marketer.

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