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On-Page Search Engine Optimization (SEO): Elements that Impact Results

There are certain SEO elements that Impact Results. The following SEO elements should be considered to optimize the page:

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Marketing Stat of the Month: Paid Search Results vs. Organic Search (SEO) Listings

Did you know 70-80% of people ignore paid search results, skipping past them to the organic search listings? What are the implications for your SEO and digital strategy?

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Bridge Fabrication Expert Launches New Website

Wabash Steel needed a new site that clearly highlighted the company’s bridge fabrication experience and service offerings along with their culture. After meeting with the Wabash Steel team, Marketpath was able to identify core features that would improve their online presence and create future opportunities to attract new business.

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Top Blog Posts of 2016

As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.

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Why Keyword Research is (Still) Critical to Your Website’s Success

Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”

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Why You Need a Mobile Website - 7 Surprising Statistics (Infographic)

In April of 2015, Google announced that it would use mobile friendly sites as a ranking signal. It labeled sites as “mobile-friendly”. This pushed nearly 85% of all websites to a responsive design. View our 7 surprising statistics. Infographic included.

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How To Set Up Facebook for Business

Facebook has become very influential in our daily lives. If your company is currently not on Facebook it is time to make the shift! Why is it important? The average user spends 55 minutes on Facebook daily (Convince and Convert). Facebook is important for customer interaction and new customer acquisition. Here is how to set it up for your business.

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How To Set Up Google+ For Business

If you have never set up social sites for a company it can seem daunting. How horrible it would be if you set up something incorrectly!! Or so you think… I am here to show you that it isn’t that difficult or terrifying to set up your company’s social pages! The most important and beneficial social site for a company is Google Plus.

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How To Use Google Analytics: The Basics

Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??

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Why Blog? Statistics Show the Benefits

Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.

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Best Practices for Effective Content Marketing

Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.

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The Ultimate Driver in Traffic: Search Engine Optimization

Search Engine Optimization is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates. One way to stay informed is to track key statistics and learn from them.

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A Simplified Explanation of Search Engine Optimization (SEO)

Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.

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Welcome to Our New Website!

Welcome to our new website! We created a site that better fits our brand and helps our clients find information they need quickly.

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2016 Digital Marketing Checklist

As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.

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Venture Logistics Launches New Business & New Website!

Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.

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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business

Accent Maid Service is a professional cleaning service that has been around since 1982.  They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer.  Accent Maid uses the best products including eco-friendly and green products. 

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Marketpath's Visibility, Engagement, and Conversion Funnel

Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind these has not. Let's dive into each and learn how building a fundamental understanding of each phase can help you become a better marketer.

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Ten (10) Questions to Determine if You Need a New Website

So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.

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8 Reasons to Have a Responsive Web Design (Infographic)

Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

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The Elusive Reality of Effective Website Marketing

Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.

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Credibility is Paramount for Small Business Websites

When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do.

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