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Calls To Action You Should Try on Your Website

There are a number of different types of calls to action, but below are some of what we consider the most effective and why you should implement them on your website.

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5 Beginner Tips for Hosting a Webinar

Webinars can be an intimidating marketing tool especially if you are not 100% comfortable with the topic or speaking to a large audience. One benefit is that a great webinar has the ability to connect companies with people. These connections can lead to conversations with new prospective clients which could potentially drive sales. The more comfortable you become with webinars the more fun you can have with them!

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Marketing Stat of the Month: Paid Search Results vs. Organic Search (SEO) Listings

Did you know 70-80% of people ignore paid search results, skipping past them to the organic search listings? What are the implications for your SEO and digital strategy?

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7 Ways to Drive Results With Your Website, Print, and Email Marketing [Lunch & Learn]

Join Delivra, The Jackson Group and Marketpath on Tuesday, June 20th for lunch, networking, and an opportunity to review best practices to increase your client engagement utilizing your website, print and email marketing campaigns.

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Sheet Metal Fabrication Expert Launches New Site

Marketpath worked with Campbell Ventilation to create a simple and easy to manage website.

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6 Ways Buying a Website is Like Buying a House

Often there is a lot of question around the cost of a website, what investment a person should expect, and what is right or wrong when buying a website, which is why I’d like to give you a real-life comparison of why buying a website is a lot like buying a house.

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Stamping and Manufacturing Expert Launches New Website

Mursix launches their new redesigned website with the help of Marketpath’s website design and development expertise.

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EquiTeam Launches Commercial Construction Website

Working closely together, Marketpath and EquiTeam developed a plan for the new website that included a number of key features.

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Credit Union Launches Website to Promote Member Financial Health

Financial Health Federal Credit Union (FHFCU) approached Marketpath about redesigning their website to promote who they are and what they do. As a credit union, they wanted to highlight the difference between credit unions and banks, while increasing their visibility and better communicating their unique services and value-adds to both customers and prospects.

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Top Blog Posts of 2016

As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.

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Why Keyword Research is (Still) Critical to Your Website’s Success

Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”

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10 Rules to Increase Engagement with Website and Email Marketing [Webinar]

Are you looking for ways to increase engagement with your website or email marketing? Register for our webinar on October 18.

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Why You Need a Mobile Website - 7 Surprising Statistics (Infographic)

In April of 2015, Google announced that it would use mobile friendly sites as a ranking signal. It labeled sites as “mobile-friendly”. This pushed nearly 85% of all websites to a responsive design. View our 7 surprising statistics. Infographic included.

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5 Ways to Anger Your Visitors

On average, you have 2-3 seconds to grab the attention of your website visitor and pull them into your website before they go looking elsewhere. Therefore you want your site to look as nice, perform quickly, and grab the viewer’s attention all within milliseconds. The worst thing you can do is anger or frustrate your website visitors.

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4 Tips for Making Better Support Tickets

The world is not a perfect place. Things do not always go according to plan, and sometimes things fall short of expectations or simply fail. This is just as true in software development as in life. When software fails or fails to meet expectations, that is often where the often dreaded support ticket is called upon to rectify the situation.

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5 Easy Ways to Speed up Your Website without calling Your Developer

The speed at which your site loads for end users is enormously important. And it’s not just that Google thinks it’s important, it’s that your visitors think it’s important. Make them wait around too long and your traffic will drop like a rock, if you have any to begin with. Here are a few simple tricks you can use to improve site speed without calling a developer.

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Search Optimization(SEO) Trends for 2016

Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring.  The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.

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Best Practices for Effective Content Marketing

Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.

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A Simplified Explanation of Search Engine Optimization (SEO)

Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.

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The Habits of User Experience

A simple mistake with a flashing yellow turn signal results in insights into how habit plays a substantial role in website user experience.

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Proprietary vs. Open Source CMS: Part 1 of 3

There are hundreds of content management platforms available divided into proprietary and open sourced software. So the question arises, what do you choose? Let’s take a look at the pros and cons of each so you can decide what is best for your business.

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Welcome to Our New Website!

Welcome to our new website! We created a site that better fits our brand and helps our clients find information they need quickly.

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2016 Digital Marketing Checklist

As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.

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Images for the Web 101

If a picture is worth a thousand words, you want to be displaying the sharpest, cleanest and best images to represent your business on your website. Graphics can transform an otherwise bland site into a striking and powerful communication channel for your brand. 

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Venture Logistics Launches New Business & New Website!

Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.

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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business

Accent Maid Service is a professional cleaning service that has been around since 1982.  They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer.  Accent Maid uses the best products including eco-friendly and green products. 

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How to Effectively Market for Local Businesses

Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times

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Why User Experience Matters for Small Business

For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand awareness, loyalty, and of course, deep marketing pockets. While you may not be able to compete with their reach and spend you can compete with them by implementing a simple, intuitive user experience on your website.

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Ten (10) Questions to Determine if You Need a New Website

So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.

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Mobilegeddon Is Here – Are You Still Ignoring It?

We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:

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Google to Penalize Non-Mobile Sites Starting in April

Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?

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8 Reasons to Have a Responsive Web Design (Infographic)

Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

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3 Responsive Website Frameworks to Consider in 2015

If you're not using a responsive framework to develop websites you should seriously consider changing course this year. Using a pre-built framework can save you time, help you avoid errors, and lead to a more thorough and better developed site. Here are three that we really like.

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The Elusive Reality of Effective Website Marketing

Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.

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Credibility is Paramount for Small Business Websites

When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do.

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Website Magazine Names Marketpath One of Top Content Management Platforms

Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website Magazine selected Marketpath CMS as one of their Top 50 Web Content Management Platforms (CMS), based on extensive evaluation criteria. 

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