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Marketpath Introduces Free SSL Certificates for CMS Users

All websites utilizing the New Marketpath CMS will now receive free SSL certificates. But what is SSL and why does it matter? SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.

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7 Ways to Drive Results With Your Website, Print, and Email Marketing [Lunch & Learn]

Join Delivra, The Jackson Group and Marketpath on Tuesday, June 20th for lunch, networking, and an opportunity to review best practices to increase your client engagement utilizing your website, print and email marketing campaigns.

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Bridge Fabrication Expert Launches New Website

Wabash Steel needed a new site that clearly highlighted the company’s bridge fabrication experience and service offerings along with their culture. After meeting with the Wabash Steel team, Marketpath was able to identify core features that would improve their online presence and create future opportunities to attract new business.

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Blogging - Is it worth it?

As a small business, companies worry about having the time to create successful blog content. They also worry about the frequency of blogging. While the fears our clients have are legitimate concerns, the positives of blogging far outweigh the negatives. I am here to share a few statistics that will convince you that blogging is a necessity for your website.

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Stamping and Manufacturing Expert Launches New Website

Mursix launches their new redesigned website with the help of Marketpath’s website design and development expertise.

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What You Can Learn from Bounce Rate & How to Improve It

Bounce rate importance depends on the goals of your website. For some, bounce rate is key to website conversion. For others, bounce rate isn’t as relevant to website success. However, taking some measures can help your company improve their bounce rate and overall website success.

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Top Blog Posts of 2016

As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.

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Why Keyword Research is (Still) Critical to Your Website’s Success

Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”

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Why You Need a Mobile Website - 7 Surprising Statistics (Infographic)

In April of 2015, Google announced that it would use mobile friendly sites as a ranking signal. It labeled sites as “mobile-friendly”. This pushed nearly 85% of all websites to a responsive design. View our 7 surprising statistics. Infographic included.

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Why Blog? Statistics Show the Benefits

Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.

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Search Optimization(SEO) Trends for 2016

Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring.  The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.

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The Ultimate Driver in Traffic: Search Engine Optimization

Search Engine Optimization is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates. One way to stay informed is to track key statistics and learn from them.

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A Simplified Explanation of Search Engine Optimization (SEO)

Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.

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