social
Marketing Stat of the Month: Blogs vs. Ads

Did you know 70% of consumers learn about a company through their blog rather than ads

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Calls To Action You Should Try on Your Website

There are a number of different types of calls to action, but below are some of what we consider the most effective and why you should implement them on your website.

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5 Beginner Tips for Hosting a Webinar

Webinars can be an intimidating marketing tool especially if you are not 100% comfortable with the topic or speaking to a large audience. One benefit is that a great webinar has the ability to connect companies with people. These connections can lead to conversations with new prospective clients which could potentially drive sales. The more comfortable you become with webinars the more fun you can have with them!

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Marketing Stat of the Month: Paid Search Results vs. Organic Search (SEO) Listings

Did you know 70-80% of people ignore paid search results, skipping past them to the organic search listings? What are the implications for your SEO and digital strategy?

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7 Ways to Drive Results With Your Website, Print, and Email Marketing [Lunch & Learn]

Join Delivra, The Jackson Group and Marketpath on Tuesday, June 20th for lunch, networking, and an opportunity to review best practices to increase your client engagement utilizing your website, print and email marketing campaigns.

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Blogging - Is it worth it?

As a small business, companies worry about having the time to create successful blog content. They also worry about the frequency of blogging. While the fears our clients have are legitimate concerns, the positives of blogging far outweigh the negatives. I am here to share a few statistics that will convince you that blogging is a necessity for your website.

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EquiTeam Launches Commercial Construction Website

Working closely together, Marketpath and EquiTeam developed a plan for the new website that included a number of key features.

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Top Blog Posts of 2016

As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.

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Why Keyword Research is (Still) Critical to Your Website’s Success

Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”

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How To Create a Twitter Business Account

Twitter has millions of users and its constantly growing. It is a great place to target potential customers and promote your business. It is also a great way to connect with industry leaders. Follow our step by step guide to set up your business Twitter account.

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10 Rules to Increase Engagement with Website and Email Marketing [Webinar]

Are you looking for ways to increase engagement with your website or email marketing? Register for our webinar on October 18.

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How To Set up a LinkedIn Business Page

LinkedIn is essential for a company. It is a great platform to showcase services and industry related news. LinkedIn is a great place for a company to post jobs and company updates. It is a great way to connect with current and former employees. Here is a step by step guide to set your business page up.

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How To Set Up Google+ For Business

If you have never set up social sites for a company it can seem daunting. How horrible it would be if you set up something incorrectly!! Or so you think… I am here to show you that it isn’t that difficult or terrifying to set up your company’s social pages! The most important and beneficial social site for a company is Google Plus.

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How to Tackle Negative Reviews on Social Media

There are many channels customers can use to interact with your business on social media. As a business you need to be prepared for the positive and negative reviews as well as communicating with clients through social media.

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Five Lazy Social Media Habits and Ways to Avoid Them

Most small companies do not have a dedicated social media manager. Employees typically have other responsibilities than posting to their company’s social media sites. When taking on a social media role, you quickly realize how easy it is to run out of new and refreshing content so you fall into lazy habits.

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Why Blog? Statistics Show the Benefits

Debating whether blogging makes sense for your business? Read the stats. Many show why blogging is one of the most effective content marketing strategies in use today.

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Search Optimization(SEO) Trends for 2016

Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring.  The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.

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Best Practices for Effective Content Marketing

Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.

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The Ultimate Driver in Traffic: Search Engine Optimization

Search Engine Optimization is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates. One way to stay informed is to track key statistics and learn from them.

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A Simplified Explanation of Search Engine Optimization (SEO)

Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.

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Welcome to Our New Website!

Welcome to our new website! We created a site that better fits our brand and helps our clients find information they need quickly.

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2016 Digital Marketing Checklist

As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.

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Minimum Viable Website Marketing for a Small Business

Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional activities that are the fuel for future business opportunities. 

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How to Effectively Market for Local Businesses

Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times

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Marketpath's Visibility, Engagement, and Conversion Funnel

Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind these has not. Let's dive into each and learn how building a fundamental understanding of each phase can help you become a better marketer.

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Seth Godin for President!

As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting relationships.

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Ten (10) Questions to Determine if You Need a New Website

So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.

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8 Reasons to Have a Responsive Web Design (Infographic)

Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

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The Elusive Reality of Effective Website Marketing

Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.

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