Your company’s blog should supplement your overall content marketing strategy, and can be another tool to tackle the trendiest tactics like topic clusters, videos, and influencer marketing. Read on to see why you need to blog to reach your audience and help them to make it through your funnel.

  • Including a blog on your website will give you a 434% better chance of being ranked highly on search engines, which can lead to 55% more visitors and 97% more inbound links. (Hubspot)

  • On average, companies with blogs produce 67% more leads per month than those without. (DemandMetric)

  • Blog posts have been rated as the fifth most trusted source for accurate online information. (Hubspot)

  • Per dollar, content marketing generates over three times as many leads as outbound marketing and costs 62% less. (DemandMetric, Kapost)

  • 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson. (Demand Gen Report)

This is just an excerpt of shocking statistics and how they can help you move visitors through your marketing funnel.

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