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C&T Design and Equipment Company

PROJECT DETAILS:


TYPE: Web Design and Digital Strategy
INDUSTRIES: Food Service Equipment, Commercial Kitchen Design, Engineering and Installation

SERVICES:

  • Website and Digital Strategy
  • Responsive Website Design
  • Search Engine Optimization (SEO)
  • Web Content Management (CMS)
  • Social and content marketing

RESULTS:

  • Achieved Google first page search ranking for 19 keyword phrases  and a top 3 ranking for 13 keywords not previously listed in the top 64 positions (six pages)  
  • Achieved the #1 position on Google’s search ranking for 4 keyword phrases  not previously listed in the top 64 positions 
  • Average time on site up 143%
  • Site traffic up 23.75%
  • Site traffic from search engines up 957%
     

Testimonial:

“Working with Marketpath exceeded our expectations. They established a schedule executed with discipline and focus, and their process made us accountable for our own website. The flexibility of their software is a major reason why we selected Marketpath.  It’s simple to use and will allow our site to grow and add more value for our customers over time.”   - Gawain Guy - Co-Owner, C&T Design and Equipment Company

 

CHALLENGES

Develop attractive and user-friendly site to support the C&T Design brand, positioning the company as an industry leader.
Communicate C&T’s value proposition, focusing on three critical points: services, products, & industries.
Develop a highly visible website, optimized for search (SEO), to bring in prospects and leads.
Deliver a website that is very easy to manage and update, allowing the site to evolve and grow with C&T’s business.

SOLUTION

Selected Marketpath for web design, strategy and SEO services, as well as Marketpath CMS for their web content management solution.