TYPE: Website Design and Search Engine Optimization
INDUSTRIES: Construction & Demolition
- Responsive Web Design
- Digital Strategy
- Search Engine Optimization (SEO)
- Web Content Management (CMS)
- Designed and developed site that has improved credibility and driven business by generating leads
- Increased Page 1 search results from 1 keywords to 12 keywords in five months
- Increased Top 3 search results from 0 keywords to 8 keywords in five months
- Increased Top 1 search results from 0 keywords to 5 keywords in five months
CASEY BERTRAM CASE STUDY
Casey-Bertram approached Marketpath about creating a new, dynamic website that better defined their company brand and offerings. Their previous website was created about seven years earlier and featured none of the functionality that a modern day site required. Casey-Bertram needed a site that clearly highlighted the organization's extensive demolition experience and breadth of service offerings. After meeting with Scott and Rodney, Marketpath was able to easily identify core features that would vastly improve the company's online perception and create future opportunities to attract new business.
Besides the development and design of a new modern looking site, Casey-Bertram needed a partner that would optimize their presence among search engines. Despite being one of the premier demolition companies in the state, Casey-Bertram was buried deep in most Google search results for the keywords of highest importance. The company needed a partner that would improve their online profile.
The focus of the new site was on three core markets: commercial demolition, industrial demolition, and residential demolition. Marketpath proposed a design that would highlight these distinct verticals while adding features that boldly announced the company's extensive history.
Casey-Bertram has been extremely please with the new site, and the feedback they've received from customers has been universally positive. But the most noteworthy improvement has been the increase in Google keyword rankings since launch. As a result, potential customers are finding the company more frequently, which has led to an increase in leads and revenue opportunities.
A keyword report was run prior to the site's launch in October 2012 and again in April 2013. In October, Casey-Bertram could be found on Page 1 of Google for local keywords just once; as of April, that number had jumped to 12. the company couldn't even be found in one of hte top three positions for local keywords in October; in April the company appeared eight times, including five times at number one.
Key additions included the following:
Images Gallery — Casey-Bertram's previous site conspicuously lacked a full gallery of images that offered proof of the company's demolition experience. Marketpath built a comprehensive project gallery featuring hundreds of images of Casey-Bertram demolition experts at work. The gallery was separated into the three core markets for better search capability.
Demolition Video Gallery — Research indicated that potential customers wanted to see video of the company in action. Marketpath created another gallery that spotlighted engaging video of several demolition projects.
Demolition Blog — Casey-Bertram's old site wasn't optimized to capitalize on content marketing strategies. In the new site, Marketpath added a blog to enable employees to develop content to assist with search engine optimization and better position the company as experts in the field.
Salvage Store — An additional feature built by Marketpath was the Salvage Store, a portal to allow Indianapolis contractors and consumers to purchase recycled products from demolition sites. As part of the company's eco-friendly position, the store offers great deals on several items, including air conditioner units, hot water heaters, electrical transformers, and even brass doors.
Scott Casey, President