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Marketpath CMS Overview

Marketpath CMS, our Content Management & Marketing System, is a hosted, on-demand tool that simplifies website marketing and makes updating your website easy and cost effective. Marketpath CMS was designed with non-technical marketers and business people in mind, so that individuals without any knowledge of coding (HTML, etc.) could be more proactive marketing their organizations online. With our web content management solution, you’ll easily be able to update website content, create new pages, add images and videos, blog, build web forms and events, and optimize your site for enhanced search rankings. Marketpath CMS gives you powerful tools to help you improve website visibility and convert more visitors into customers.

how easy is marketpath cms?

Marketpath CMS, our easy-to-use content management system, was built on the foundation of simplicity to help small businesses and organizations (non-profits, schools, churches) effectively run their websites. The best way to do that is to make things easy. Schedule a demo of our CMS and see for yourself how simply it is to market your website with Marketpath CMS.

marketing tools & features

Marketpath CMS has a large set of beneficial and easy-to-use features that make website and digital marketing simple and effective. And because we’re a SaaS company, we are constantly evolving to meet the ever-changing needs of today's internet, adding new website marketing features every few months. Click here to view some of our current WCMS features.

 

For more information about Marketpath’s services or Marketpath CMS, request a demo today and find out how you can get the most out of your web presence.
 

Request a Demo

 


BENEFITS of Marketpath CMS


Marketpath CMS is designed for marketing professionals and built to yield results. The easy-to-use features make maintaining web content simple, while visitor analytics and instant publishing empower marketers to respond swiftly to the changing needs of their markets - all without any coding knowledge. Since Marketpath CMS is a hosted solution, you can make changes from your office, your home, the airport, or even your favorite coffee shop. There's no software to install, so all you need is a web browser and Internet access!

In 2016 your website is the face of your business – and it should also be the hub of all of your marketing efforts.  Efforts in offline marketing channels, search engine optimization, social media, advertising and email campaigns all drive potential and current customers to content on your website.  Being able to manage website content, including landing pages, forms, galleries, calendars and more, tie all of this relevant content together. Marketpath CMS makes this easy to understand and easy to do.

Marketpath CMS is software-as-a-service (Saas). This means there are no up-front capital expenses, hardware maintenance, or software upgrades. We handle all your technical issues for you, keeping your site up and running and fast - every minute of every day.

With Marketpath CMS, you don’t just get software. You also get ongoing and unlimited technical support whenever you need it. Forget how to create a web form or insert a video – just pick up the phone and we’ll help you, without additional billing. We’ll also be there to support your marketing needs, and can answer questions you might have about landing pages, SEO, or social marketing campaigns. With your Marketpath CMS subscription you’ll get:

1.
Unlimited Support (phone, email, video help site)

 
2.
Ongoing site monitoring for speed & up-time

 

3.
Automatic software
and new feature upgrades
 

4.
Website hosting (cloud based with multiple instances via Microsoft Azure
 
5.
Automatically backed up and load balanced to ensure a 99% uptime guarantee
 
6.
Infrastructure, Security & Workflow for
organization restricted access needs 
 

 

simplified updates from anywhere

Marketpath CMS is designed for marketing professionals and built to yield results. The easy-to-use features make maintaining web content simple, while visitor analytics and instant publishing empower marketers to respond swiftly to the changing needs of their markets - all without any coding knowledge. Since Marketpath CMS is a hosted solution, you can make changes from your office, your home, the airport, or even your favorite coffee shop. There's no software to install, so all you need is a web browser and Internet access!

centralized hub

In 2016 your website is the face of your business – and it should also be the hub of all of your marketing efforts.  Efforts in offline marketing channels, search engine optimization, social media, advertising and email campaigns all drive potential and current customers to content on your website.  Being able to manage website content, including landing pages, forms, galleries, calendars and more, tie all of this relevant content together. Marketpath CMS makes this easy to understand and easy to do.

no hardware or software to maintain

Marketpath CMS is software-as-a-service (Saas). This means there are no up-front capital expenses, hardware maintenance, or software upgrades. We handle all your technical issues for you, keeping your site up and running and fast - every minute of every day.

Unlimited Support

With Marketpath CMS, you don’t just get software. You also get ongoing and unlimited technical support whenever you need it. Forget how to create a web form or insert a video – just pick up the phone and we’ll help you, without additional billing. We’ll also be there to support your marketing needs, and can answer questions you might have about landing pages, SEO, or social marketing campaigns. With your Marketpath CMS subscription you’ll get:

1.
Unlimited Support (phone, email, video help site)

 
2.
Ongoing site monitoring for speed & up-time

 

3.
Automatic software
and new feature upgrades
 

4.
Website hosting (cloud based with multiple instances via Microsoft Azure
 
5.
Automatically backed up and load balanced to ensure a 99% uptime guarantee
 
6.
Infrastructure, Security & Workflow for
organization restricted access needs 
 

 

digital marketing insights

Top CMS Features: Datastores

Datastores can allow for flexibility for end users to style content. A datastore is a mini database of information maintained by site editors. Developers can filter and render data in just about any manner requested on the website. Where other content types require you to use custom fields to add new data to items, a developer can bake it into the definition of your own objects using datastores.

Top CMS Features: Image Presets

Marketpath CMS offers an extension to our image editor interface that we call Image Presets. Image presets are simply groups of settings that are easy to apply to edited images in the future and are easy to apply to images in templates. This gives the user or the developer control to dynamically resize images "on the fly" so that they are the correct size or aspect ratio. You can even add "special effects" such as alpha transparency, rotation, and more if desired.

What is GDPR? How does It affect my website?

General Data Protection Regulation (GDPR) is a regulation that has been passed by the European Union (EU) to protect and strengthen individual’s personal data on the internet. Does your website collect personal data from your visitors? Do you do business with the EU? If so, your company’s website must be updated by May 2018 in order to remain compliant. Companies that fail to update their website will be subject to massive fines.Learn how to make your website compliant.