social

Content is King!

It is said that content is king. That is certainly the case with the current internet, as strong content drives success on websites, social media sites, and everywhere else. Compelling content adds credibility to your organization and brands, increasing the likelihood of conversions and leads, while also driving visibility and improving website search optimization.

What Makes Content Effective?

Content is strong or effective when it is relevant to your target audience (customers, prospects, etc.) and useful in some way. “Useful” is a very broad term however, as content can be helpful for researching a problem, informative for determining what product or service meets your needs, or simply entertaining. Valuable content, regardless of type (web page, blog post, video, case study, white paper, infographic, etc.) can also broaden the reach of your organization or message as people share it or syndicate it via their social channels and networks, promoting your expertise and extending your brand touchpoints beyond your website.
 

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Content Marketing Services


Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Content Marketing Strategy

Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

Copy Writing & Content Creation

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Featured Content Marketing Projects

digital marketing insights

Top CMS Features: Datastores

Datastores can allow for flexibility for end users to style content. A datastore is a mini database of information maintained by site editors. Developers can filter and render data in just about any manner requested on the website. Where other content types require you to use custom fields to add new data to items, a developer can bake it into the definition of your own objects using datastores.

Top CMS Features: Image Presets

Marketpath CMS offers an extension to our image editor interface that we call Image Presets. Image presets are simply groups of settings that are easy to apply to edited images in the future and are easy to apply to images in templates. This gives the user or the developer control to dynamically resize images "on the fly" so that they are the correct size or aspect ratio. You can even add "special effects" such as alpha transparency, rotation, and more if desired.

What is GDPR? How does It affect my website?

General Data Protection Regulation (GDPR) is a regulation that has been passed by the European Union (EU) to protect and strengthen individual’s personal data on the internet. Does your website collect personal data from your visitors? Do you do business with the EU? If so, your company’s website must be updated by May 2018 in order to remain compliant. Companies that fail to update their website will be subject to massive fines.Learn how to make your website compliant.