social

Content is King!

It is said that content is king. That is certainly the case with the current internet, as strong content drives success on websites, social media sites, and everywhere else. Compelling content adds credibility to your organization and brands, increasing the likelihood of conversions and leads, while also driving visibility and improving website search optimization.

What Makes Content Effective?

Content is strong or effective when it is relevant to your target audience (customers, prospects, etc.) and useful in some way. “Useful” is a very broad term however, as content can be helpful for researching a problem, informative for determining what product or service meets your needs, or simply entertaining. Valuable content, regardless of type (web page, blog post, video, case study, white paper, infographic, etc.) can also broaden the reach of your organization or message as people share it or syndicate it via their social channels and networks, promoting your expertise and extending your brand touchpoints beyond your website.
 

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Content Marketing Services


Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Content Marketing Strategy

Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

Copy Writing & Content Creation

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Digital Marketing Insights

New Year's Resolutions for Your Website and Digital Marketing


Roughly 45% of American’s make New Year's resolutions, committing to lose weight, eat healthier, exercise, and more. In short, they start off the year with new personal goals to better themselves. Marketers should do the same, so below is a list of website and digital marketing resolutions (action items) to begin the New Year and make 2020 a success.

New Guide - 13 Steps to an Effective Medical Practice Website

Check out our new guide - 13 Steps to an Effective Medical Practice Website.

Make 2020 Your Best SEO Year Ever

Marketing is all about constantly improving. Why not make 2020 your best year for SEO yet? Plan to implement these tactics, and chart your SEO course for 2020 today.