social

Content is King!

It is said that content is king. That is certainly the case with the current internet, as strong content drives success on websites, social media sites, and everywhere else. Compelling content adds credibility to your organization and brands, increasing the likelihood of conversions and leads, while also driving visibility and improving website search optimization.

What Makes Content Effective?

Content is strong or effective when it is relevant to your target audience (customers, prospects, etc.) and useful in some way. “Useful” is a very broad term however, as content can be helpful for researching a problem, informative for determining what product or service meets your needs, or simply entertaining. Valuable content, regardless of type (web page, blog post, video, case study, white paper, infographic, etc.) can also broaden the reach of your organization or message as people share it or syndicate it via their social channels and networks, promoting your expertise and extending your brand touchpoints beyond your website.
 

Learn More


Content Marketing Services


Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Content Marketing Strategy

Whether we are designing a new website or building your social marketing presence, Marketpath will help you develop an ongoing content marketing plan that will that allow you to utilize your website for ongoing marketing, while connecting to your extended digital and social marketing strategy.

Blogging

Blogging can take on many forms, but regardless of whether your blog centers on company news or industry best practices, blogging is one of the most effective content marketing initiatives available to you. Recent studies have shown that companies that blog average significantly higher website traffic and leads. As part of our services Marketpath will provide training on tagging, SEO and blogging best practices.

Copy Writing & Content Creation

If your organization is short on marketing resources, Marketpath can provide copy writing services, as well as strategic content creation, including blog articles, web pages, case studies, project galleries, videos, white papers, and infographics. We can also provide social marketing services as part of your content syndication strategy.

Featured Content Marketing Projects

digital marketing insights

Blogging: It’s Good For Business

Creating fresh and relevant content on your website not only appeases search engines but your visitors will thank you. Here are some statistics to help you prioritize blogging as part of your marketing activities.

UX/UI Tip: Button Standards

Clear language and button styling is important for website usability (or user experience or UX). Like all of your other website choices keep your visitors in mind.

Marketpath Named One of the Top Tech Cultures in Indiana

Named as one of Indianapolis' top 50 tech cultures, Marketpath is proud to be among the finalists. Ranking factors included company leadership, workplace, social impact, balance, vision, and much more.