BWI’s website was overdue for a refresh - it was an outdated site with little information about BWI’s innovative projects and leadership in community revitalization projects such as Fort Wayne's Posterity Heights Scholar House, the first energy-efficient affordable housing and transportation project in Indiana. The project included a custom website design and website development in addition to the following new features:
Webinars can be an intimidating marketing tool especially if you are not 100% comfortable with the topic or speaking to a large audience. One benefit is that a great webinar has the ability to connect companies with people. These connections can lead to conversations with new prospective clients which could potentially drive sales. The more comfortable you become with webinars the more fun you can have with them!
Financial Health Federal Credit Union (FHFCU) approached Marketpath about redesigning their website to promote who they are and what they do. As a credit union, they wanted to highlight the difference between credit unions and banks, while increasing their visibility and better communicating their unique services and value-adds to both customers and prospects.
As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.
On average, you have 2-3 seconds to grab the attention of your website visitor and pull them into your website before they go looking elsewhere. Therefore you want your site to look as nice, perform quickly, and grab the viewer’s attention all within milliseconds. The worst thing you can do is anger or frustrate your website visitors.
The world is not a perfect place. Things do not always go according to plan, and sometimes things fall short of expectations or simply fail. This is just as true in software development as in life. When software fails or fails to meet expectations, that is often where the often dreaded support ticket is called upon to rectify the situation.
Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??
The speed at which your site loads for end users is enormously important. And it’s not just that Google thinks it’s important, it’s that your visitors think it’s important. Make them wait around too long and your traffic will drop like a rock, if you have any to begin with. Here are a few simple tricks you can use to improve site speed without calling a developer.
When you click on a link or type a website address into your browser's address field the invisible gears of the Internet get to work. When everything is working hunky dunky you probably give little thought to how it all works. But if you're like most people you become lost and helpless when a single piece of this massive orchestration fails. My goal is to help clear that up for you, at least a bit.
Accent Maid Service is a professional cleaning service that has been around since 1982. They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer. Accent Maid uses the best products including eco-friendly and green products.
Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times
For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand awareness, loyalty, and of course, deep marketing pockets. While you may not be able to compete with their reach and spend you can compete with them by implementing a simple, intuitive user experience on your website.
Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do.
Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website Magazine selected Marketpath CMS as one of their Top 50 Web Content Management Platforms (CMS), based on extensive evaluation criteria.
Bertzman Social Ventures New Website & Launch
Bertzman Social Ventures is fueling the passion of social entreprenueurs.