EquiTeam approached Marketpath about developing their website strategy and redesigning their site to support the organization’s growth throughout the Midwest and expansion across the United States. For EquiTeam owner Scott Schutz, the objective of the website development project was threefold: 1) support the organization’s brand credibility by featuring EquiTeam’s numerous, successful commercial construction projects and 2) highlight EquiTeam’s expertise and experience in key industries such retail, restaurant, unique office space, active adult housing, and religious projects and 3) communicate what makes the company unique and effective: the EquiTeam Promise.
Marketpath’s job was easy, creating a modern looking and attractive website to help tell the EquiTeam story. That story began in 1967 with the founder’s love of design & construction and continues today with a company whose success is based on its vision to serve both the client and the community, and a dedication to employing the best people - talented individuals with a passion to create quality design build projects. Mr. Schutz is excited about EquiTeam’s growth and the ability of the new website to upgrade the organization’s digital marketing.
" Marketpath has been great to work with! Their expertise in website strategy and enhanced search engine optimization has positioned us for growth and our new website brings credibility to our brand and will help us better connect with our clients and prospective clients."
EQUITEAM'S KEY FEATURES
Working closely together, Marketpath and EquiTeam developed a plan for the new website that included a number of key features.
EquiTeam is a commercial construction company committed to helping dreams become a reality. The company’s best practices, processes and talented team are the difference from other construction management companies. EquiTeam wanted to highlight this throughout the site, so Marketpath added an Our Promise page and highlighted their value-added services throughout the site with key content and graphics.
Marketpath added a Featured Project section that gives EquiTeam the ability to add a different project on each service page and homepage to highlight their remarkable work with various clients and project types. Each featured project provides an overview of the project and allows the user to click to learn more about the project, services and challenges EquiTeam encountered along with a gallery of before and after project photos.
Highlight Industries Served and EquiTeam’s Services
On Equiteam’s previous website, they did not do a great job of clearly communicating their service and project expertise. Marketpath added three new sections to the new site: Services, Industries, and Projects by Industry. Equiteam’s services include design build, consulting, construction management, general contracting, renovations and improvements. Users can now learn about each service and find specific projects that utilize that service. Also, Marketpath added the industries served along with projects by industries to help the user navigate through projects easier and to find relevant content.
Commercial Construction News & Insights
The site features a commercial construction blog which provides useful information about EquiTeam’s construction services, project updates and company news.
The new site was developed using a responsive (mobile-friendly) web design framework so that any user on any type of device (phone, tablet, etc.) will have the best user experience while navigating the site.
EquiTeam will soon be adding a client portal, so that clients can login and view up-to-date information about projects that are in process.