KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing initiatives.
David Roush, President of KSMTA, believes the new site does a much better of job of supporting the organization’s brand identity and communicating the organization’s leadership within the trucking industry.
“KSMTA needed a new website that looked polished and up-to-date, integrating our parent brand’s visual identity, while utilizing a flexible technology platform for content expansion and management. Marketpath successfully met our needs in these areas and more. Their professionals worked with multiple parties, including myself and our marketing team, in a seamless fashion. What’s more, the project came in on time and on budget and has received rave reviews from our clients.”
The new site, designed and developed by Marketpath, Inc., features new content focused on KSMTA’s two main trucking industry offerings:
- Carrier Profitability Assessments – Consulting assessments focus on industry best practices and benchmarks, providing a thorough analysis of the current situation and creating a roadmap so the identified issues can be quantified, prioritized and pursued.
- Carrier Profitability Products – Products that support and improve carrier profitability and efficiency.
The new site also includes KSM Transport Advisors’ new blog, Trucking Profitability Insights, where KSMTA will feature trucking industry expertise, insight and advice to help transportation and trucking organizations improve their operating efficiency and profitability. The site was also developed with search optimization in mind, so that KSMTA receives greater visibility within the transportation and trucking industry. It was created using a responsive (mobile-friendly) design and development framework, so that mobile users (phone, tablet, etc.) will have the best possible experience when viewing the KSMTA site and interacting with the KSM Transport Advisors brand. Finally, KSMTA is utilizing Marketpath CMS for ongoing website management – Market path’s easy-to-use solution for effective website content management and content marketing.
To learn more about KSM Transport Advisors, visit their new site at www.ksmta.com and to learn more about Marketpath, visit www.marketpath.com. If you'd like to view additional responsive web designs, visit our Mobile Website Project Gallery.