Search Engine Optimization (SEO) is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates from Google and other search engines like Bing and Yahoo. One way to stay informed is to track key statistics and learn from them.
Ironpaper recently published SEO statistics that your company's marketing department should understand and embrace. We've also selected a few of our favorite statistics for our:
Marketing Stat(s) of the Month
"Search is the #1 driver of traffic to content sites, beating social media by more than 300%" – Outbrain
"SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate" – Search Engine Journal
"70-80% of users ignore the paid ads, and only focus on the organic results." – Search Engine Land
"An increase in site speed from 8 to 2 seconds can boost your conversion rate by 74%" - Hosting Facts
"The Average bounce rate for a website is between 41-60%"
View all SEO statistics: Click Here