Digital Marketing Insights | The Marketpath Web Digest

Marketpath Introduces Free SSL Certificates for CMS Users

All websites utilizing the New Marketpath CMS will now receive free SSL certificates. But what is SSL and why does it matter? SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.

What You Can Learn from Bounce Rate & How to Improve It

Bounce rate importance depends on the goals of your website. For some, bounce rate is key to website conversion. For others, bounce rate isn’t as relevant to website success. However, taking some measures can help your company improve their bounce rate and overall website success.

Why Keyword Research is (Still) Critical to Your Website’s Success

Despite what you may have heard, Keyword research should still be a prerequisite or component of any search optimization (SEO) planning or website design and development project. Then why, you might ask, have I read so many headlines like:“keywords are dead?”

Search Optimization(SEO) Trends for 2016

Techies from around the globe visited New Orleans to attend the Collision Conference this past Spring. The conference consisted of 11,000 attendees, 200 world-class speakers across 5 stages that touched on Design, Marketing, Development, and Technology.

Best Practices for Effective Content Marketing

Most marketers agree that content marketing is very difficult to do well, especially for small businesses with limited people and resources. To help I’ve put together a list of guidelines or best practices for effective content marketing.

The Ultimate Driver in Traffic: Search Engine Optimization

Search Engine Optimization is constantly evolving. It is critical to stay on top of trends and the latest algorithm updates. One way to stay informed is to track key statistics and learn from them.

A Simplified Explanation of Search Engine Optimization (SEO)

Many business owners aren’t marketing experts, so they often only have a basic understanding of website optimization. When talking with them, I often try to give a quick overview of what SEO is and some of the main factors that can positively impact search results.

2016 Digital Marketing Checklist

As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row regarding our organization's digital marketing plans and strategy.

Venture Logistics Launches New Business & New Website!

Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as a leader in Premier Trucking Services.

How to Effectively Market for Local Businesses

Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets, offline being mailers, newspaper ads, etc. On average, before a consumer will convert with a business, they will find information about your company seven times

Ten (10) Questions to Determine if You Need a New Website

So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.

Mobilegeddon Is Here – Are You Still Ignoring It?

We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:

Why Your Business Should Select Marketpath CMS for Web Content Management & Marketing

Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet - what are you waiting for?

Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

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