Wabash Steel needed a new site that clearly highlighted the company’s bridge fabrication experience and service offerings along with their culture. After meeting with the Wabash Steel team, Marketpath was able to identify core features that would improve their online presence and create future opportunities to attract new business.
As the end of 2016 approaches, we’re looking back at some of our most memorable, interesting, and useful blog posts related to web design and development, SEO, social and content marketing. The following is a list of our top 11 most popular articles of the past year from our Digital Marketing Insights blog.
Facebook has become very influential in our daily lives. If your company is currently not on Facebook it is time to make the shift! Why is it important? The average user spends 55 minutes on Facebook daily (Convince and Convert). Facebook is important for customer interaction and new customer acquisition. Here is how to set it up for your business.
If you have never set up social sites for a company it can seem daunting. How horrible it would be if you set up something incorrectly!! Or so you think… I am here to show you that it isn’t that difficult or terrifying to set up your company’s social pages! The most important and beneficial social site for a company is Google Plus.
Google Analytics is a powerful tool in helping you understand what people are accessing on your website. It can help drive the content and strategy for your website and overall marketing when you know exactly what the consumer wants. It can also point out flaws in a website if you notice users are never getting to the destination you want: conversion. But how the heck do you even access that data??
Accent Maid Service is a professional cleaning service that has been around since 1982. They offer home cleaning, condo and apartment cleaning, corporate housing cleaning, and commercial office cleaning. With a small team, Accent Maid creates a more personalized cleaning experience for the customer. Accent Maid uses the best products including eco-friendly and green products.
Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind these has not. Let's dive into each and learn how building a fundamental understanding of each phase can help you become a better marketer.
Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online success. Your website is the new yellow pages for any small business – it’s the first place any prospect will go when they want to learn more about your company and what you do.
Financial Health FCU launches new website!
Financial Health FCU launched a new website to highlight their services and financial health tools.