Web designers are embracing the infinite and long scrolling website design trends. But a single page website may not be the right style for your target audience.
What's The Difference Between Long Scroll and Infinite Scroll?
Infinite Scroll (adjective) - A page that is developed to scroll for an extended time, and visitors are unable to reach the bottom of the page. News and social media websites often use the long scroll format. Most websites have child pages that are "normal length", while a few do a have single, infinite page.
Long Scroll (adjective) - A page that is developed to scroll for an extended time, but visitors are able to reach the bottom of the page. Landing pages often use the long scroll format. Some websites using this format are a single, long scroll page, while others have child pages that are "normal length".
What are the pros and cons of Infinite Scroll?
Pros of Infinite Scroll
- Keeps users engaged
- Ideal for mobile
- Opportune ad spots
Cons of Infinite Scroll
- It's not great for SEO
- It's not favorable for visitors with disabilities
- It can have a long load time
What are the pros and cons of Long Scroll?
Pros of Long Scroll
- Fast Access to Information
- Immerse Customers in Your Story
- Optimized for Mobile
Cons of Long Scroll
- Important Content Gets Lost
- Slow Site Speed
- SEO Can Suffer
Should You Have An Infinite or Long Scroll Website?
A good rule of thumb is that these forats works best when a user isn't looking for specific information. Pages which are constantly being updated with new content, like blog feed pages, can benefit from these formats of scrolling. E-commerce sites and business pages usually aren't good candidates for any longer scrolling format because users are seeking specific information that won't be easy to find without pagination.