Marketpath CMS is a robust platform that provides all of the capabilities you'd expect from a web content management system. These include the ability to edit text and pictures, add and delete pages, full site menu control without HTML knowledge, and an easy publishing process.
Standard WYSIWYG Editing
Marketpath’s WYSIWYG (What You See Is What You Get) editor makes managing and updating your website simple. Designed for non-technical users, our in-context editing allows you to update content directly on the page you choose, so that changes you make look exactly how they will appear on your live site. With just the click of a button, the most inexperienced user can insert images, videos, links, web forms, or documents, creating an engaging and effective website.
Custom Form Builder
At the heart of any successful website is the ability to convert visitors to customers. Whether that conversion is allowing visitors to sign up for your email list, contact you directly, or request a demo of your product, a web collect form is a great way to to accomplish that. With Marketpath CMS's built in Form Builder, creating these data capture elements is simple and straightforward, ensuring that you can take advantage of each and every opportunity to convert your visitors.
Marketpath CMS blogging feature allows you to engage and extend communications and two way dialog with your customers and prospects,and drive increased site visibility, traffic, and search engine rankings. Featuring SEO tools and social media integration, Marketpath's blogging feature helps you optimize both your efficiency and the reach of your communications.
Search Engine Optimization
Marketpath CMS provides a comprehensive set of search engine optimization (SEO) tools that will enable your website to be optimized for search engines such as Google, Bing and Yahoo. With a website that is optimized for your specific services and keywords, you can achieve higher search rankings and drive more, relevant traffic to your site.
With Marketpath’s new image gallery manager, you can quickly create and publish professional looking galleries at the click of a button, highlighting events, projects, or products to your audience. Meet both your functional and visual needs, selecting from six different gallery types and various settings including manual vs. auto scroll, timing, transitions, captions, and links.
Workflows & Security
Marketpath provides flexibility to meet the needs of diverse organizations when it comes to approvals and security. User and group permissions can be set, allowing specific individuals or units to edit only certain sections of their site. Marketpath CMS also includes a workflow capability, where a specific group can create content, followed by an automated email notification to an administrator or group, who can then approve and published the content
Calendar & Event Management
Easily manage and promote upcoming events to your audience, giving site visitors a preview of what's happening in the coming days, weeks, or months. Marketpath CMS Calendars give you the ability to manage one or more calendars from within the Marketpath CMS environment. Our tool also provides RSS feeds which allow syndication of your calendars to external websites and applications.
Micro-sites & Landing Pages
Easily create micro-sites and landing pages with Marketpath CMS, to support your unique marketing efforts and individual campaigns. With flexible templates and menus, we make it easy to create and optimize individual pages or sites, with specific messaging for distinct target audiences, to drive increased conversions.
Marketpath’s search functionality enhances site usability and makes it easy for visitors to find what they are looking for quickly.Our robust search tool indexes all content on your site including pages, blogs, PDFs, and products, working effectively with both Marketpath CMS and Marketpath StoreFront.
Content Versioning & Rollback
With Marketpath CMS you can easily see who created, modified or published a page and when they did it, providing an easy to follow audit trail. You can also view the page’s publish history and what past versions looked like. You can even roll back to a previous version of that page with the click of a button, which is great for promotions, time sensitive content, or even for fixing mistakes!
Site Analytics Integration
Marketpath integrates Google Analytics, or other analytics solutions, directly into our system for simplicity and ease of use. Utilizing analytics, in conjunction with your ability to quickly change your web content, allows for an efficient process of measurement, learning, and website iterations that will drive visitor engagement and customer conversions.
On-Demand, SaaS Model
There are a lot of content management systems on the market today, but very few of them provide the publishing flexibility that Marketpath CMS does. If you have a computer and an Internet connection, you can manage your website. There is no hardware to install, no version updates to worry about installing, and the best part - it is 100% supported. This is something that competing open source products can't say.